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Home » Privacy Policy – Phygital Fusion

Privacy Policy – Phygital Fusion

Last updated: September 26, 2025

Welcome to Phygital Fusion (“we,” “us,” “our”). We respect your privacy and are committed to protecting it. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using phygitalfusion.com, you agree to the terms below.

1) Who We Are & How to Contact Us

2) Information We Collect

a) Information you provide

  • Contact details (e.g., name, email) when you email us or submit forms.
  • Any content you send us (questions, feedback, attachments).

b) Information collected automatically

  • Device and usage data (IP address, browser type, pages viewed, timestamps).
  • Cookies, web beacons, and similar technologies (see “Cookies & Ads” below).

c) Information from partners

  • We may receive aggregated analytics or ad performance reports from service providers (e.g., ad networks, analytics tools).

3) How We Use Your Information

  • To operate, maintain, and improve our website and content.
  • To respond to inquiries and provide support.
  • To secure our services, detect/prevent fraud or abuse.
  • To analyze site performance and understand audience interests.
  • To deliver and measure advertising (including personalized ads where permitted).

4) Legal Bases (EEA/UK users)

Where GDPR/UK GDPR applies, we rely on one or more of these legal bases:

  • Consent (e.g., for non-essential cookies/personalized ads).
  • Legitimate interests (e.g., site security, basic analytics).
  • Contract (if you ask us to provide specific services).
  • Legal obligation (when we must retain/share data to comply with law).

5) Cookies, Google AdSense & Personalized Ads

We use cookies and similar technologies to run the site and show ads.

  • Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and/or other websites.
  • Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.
  • Opt-out options:

Managing cookies: Most browsers let you block or delete cookies. Doing so may affect site features. See your browser’s help pages for instructions.

6) Analytics & Other Third-Party Tools

We may use analytics services (e.g., Google Analytics or similar) to understand site usage. These tools collect information such as pages visited, time on page, and referrers. Service providers use their own cookies and process data under their privacy terms.

7) Data Sharing & Disclosure

We do not sell your personal information. We may share limited data with:

  • Service providers (hosting, security, analytics, ad networks) under contracts that protect your data.
  • Legal and safety: if required by law or to protect rights, privacy, safety, or property.
  • Business transfers: in a merger, acquisition, or asset sale, your data may transfer as part of the transaction.

8) Data Retention

We keep personal data only as long as necessary for the purposes described above, to comply with legal obligations, resolve disputes, and enforce agreements.

9) Your Rights & Choices

Depending on your location, you may have rights to:

  • Access, correct, update, or delete your personal data.
  • Object to or restrict processing.
  • Withdraw consent (where processing is based on consent).
  • Portability (receive a copy of your data in a portable format).
    To exercise rights, contact admin@phygitalfusion.com. We may need to verify your identity.

California Privacy (CPRA/CCPA)

California residents have rights to know/access, delete, correct, and opt out of certain data sharing. We do not sell personal information as defined by CPRA. California residents can contact admin@phygitalfusion.com to make requests.

EEA/UK Supervisory Authority

You may lodge a complaint with your local data protection authority. We’d appreciate the chance to address your concerns first—please email us.

10) Children’s Privacy

Our site is not directed to children under 13 (or under the age required by local law). We do not knowingly collect personal information from children. If you believe a child provided personal data, contact us to delete it.

11) Security

We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is 100% secure; risks remain.

12) International Transfers

If you access our site from outside the country where our servers or providers are located, your information may be transferred across borders. Where required, we use appropriate safeguards (e.g., contractual clauses).

13) Do Not Track

Some browsers offer “Do Not Track” signals. Because there’s no common industry standard, our site does not respond to DNT signals.

14) Third-Party Links

Our site may link to third-party websites. Their privacy practices are their own; review those policies separately.

15) Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the latest version. Material changes will be posted on this page.

16) Contact

If you have questions or requests regarding this Privacy Policy, contact us at: admin@phygitalfusion.com.